Market segmentation report Assignment Example | Topics and Well Written Essays - 1000 words

Market segmentation report - concession ExampleBasically, demography deals with issues such as age, gender, life style, family, level of income, race, religion, level of education, occupation as wholesome as nationality among others Strydom 2. On the other hand, psychographic segmentation divides the trade into different groups based on social class, modus vivendi or personality characteristics Kotler 3. Organizations benefit from segmenting the market in many ways. The firm is able to target the market so that it atomic number 50 serve it best. The firm is also able to military post the product so that it can be easily accessible to the targeted audiences. Thirdly, the firm can also be in a position to gain a competitive advantage by virtue of delivering valuable products to the customers.Income- Middle class peck can afford to buy pizza in most cases and they are the targeted audiences by the marketers. These raft be intimate hanging around with their peers especially in f ast food restaurants.Occupation- the young on the job(p) class people in most cases prefer to buy their food from exquisite fast food restaurants. The young working class people do not want to cook food at home so they just go to fast food restaurants.Personality- other peoples preference of food are shaped by their personalities. Some people view themselves with high self esteem and they want to preserve this status by visiting up market restaurants. This is a form of identity creation in the society.Source