The Financial Cooperation of Seoul-Beijing-Tokyo Triangle after 2008 Essay

The Financial Cooperation of Seoul-Beijing-Tokyo Triangle after 2008 Financial Crisis - Essay Example Prompted by a domino effect, the crisis eventually led to damaging consequences for the labor market and initiated a subsequent disintegration of the banking system. This severe decline in economic progress was experienced on a global scale and spanned across North America to Asia. According to Plummer, the premise of regional cooperation amongst Asian economies as a result of the global financial crisis is primarily associated with the factor of competitiveness in order to enhance the opportunity to achieve integration within the global economy and combat the effect of external forces (32). The assessment of this concept entails examining how each of the economic motivators for increasing cooperation has been impacted by the global financial crisis and how the extent of this regional cooperation can be promoted owing to the influence of external factors and the changing economic scenario. Movements and frameworks to advance the potential of regional financial cooperation amongst Asian nations namely Japan, China and Korea have been characterized by the emergence of specific challenges which must be resolved in order to attain the desired objectives of trilateral economic agreements. However, Madhur asserts that launching any potential financial and economic cooperation agreement between these Asian economies has traditionally posed several challenges and hurdles which have even led certain bilateral agreements and FTAs including the CJK FTA in failing to materialize successfully (377). The key difficulty in advancing the scope of financial cooperation between the three nations is linked with the inherent concept of preferential trade agreements and the criticism which is raised by trade analysts regarding such type of agreements. As noted by Madhur, a comparison of PTAs with the value and worth of potential multilateral free trade suggests that the former does not ho ld the several benefits

Females and males had equal but complementary roles in traditional Aboriginal life Essay Example for Free

Females and males had equal but complementary roles in traditional Aboriginal life Essay The purpose of this report is to show that women and men shared many roles in Traditional Australian Aboriginal life. It is acknowledged that men and women were given equal and complementary roles when it came to ceremonies, hunting and gathering, raising and initiating the children, building shelter and throughout the leadership hierarchy. This is proved through evidence collected and presented in the following paragraphs. The roles of both men and women were important and neither was thought to be as more significant than the other. While men had certain roles and women had other roles, they complemented each other which made day to day life easier and more bearable for the group. There were many different types of ceremonies performed by the Australian Aboriginals. Some ceremonies performed were initiation ceremonies, funeral ceremonies, cleansing ceremonies and ceremonies to great other tribes or groups of Australian aboriginals onto their land. During initiation ceremonies, young boys and girls begin the journey to become a man or woman. They are often taken away from the group and left in the bush to be shown and taught by the elders. The elders will pass on the laws relating to their country, spiritual belief and the role and obligations they have within the tribe. [1] This ceremony is performed by both men and women and each role they play complements the other. While men look after the young boys and women look after the young girls, without their roles complementing each other, neither group would be able to co-exist. In funeral ceremonies, both men and women elders would smoke out a house where a person may have died. This is to rid their community of the potential of the deceased’s bad spirits coming back. They also find the last place the deceased person was and smoke it for the same reason. [2] During this ceremony, they would often cut open their own flesh to show their pain and sorrow because one of them had passed. They sung and danced to ensure the deceased’s spirit had left to return to its birth place where it was to be reborn into the world. [3]Without both the men and women complementing each other throughout this ceremony, they would not be able to be performed. Aboriginal people believe that when a person dies, their spirit goes back to the Dreaming Ancestors in the land. This is only possible if certain ceremonies and rituals are performed. They used dances and special songs in times of death or mourning periods. It is also thought that when a person dies they are one with the land again, so often, the aboriginal group will vacate the area that a group member died. It is unsure whether this is out of respect or out of fear that the spirit will return and haunt them. They will return to the place sometime within a year and bury the bones of their dead group member. All other ceremonies that are performed by the Australian Aboriginals were able to be performed by both male and female members of the group. Some also include other groups or tribes. It is known that the Australian Aboriginals were avid hunters. They had a very deep knowledge of their land and believe they were born of it. They also had great knowledge of water sources and seasonal changes which affect the type of food readily available to them. They were knowledgeable about certain foods which were poisonous to them and knew when and how to avoid them should they ever come across these foods. Both males and females made different but complementary contributions when it came to hunting and gathering. The roles of both men and women were complementary in that they worked together to gather food to prepare a meal. Women gathered things such as vegetables, eggs, honey, roots, fruit, and small reptiles such as snakes and goannas. Mostly, the men hunted larger animals such as emus and kangaroos as well as birds. [4] The preparing of such foods was done by both the men and women. It is believed that women were the main carers of young children in traditional Australian Aboriginal society. However, during initiation, the men took over the role of caring for the young boy so they could be taught the laws of the land. When a young boy was roughly six years of age, he would go and join the male adults to learn about hunting and food gathering while the young girls would remain with the women to learn about different things such as child bearing, child rearing and food gathering [5] Because of a combination of nomadic lifestyle and the regions sunny climate, aboriginal people believed there was no need to build shelters or dwellings. The shelter that was used in permanent camps consisted in a frame made from saplings, or straight branches, covered with materials that were available locally such as leafy branches or sheets of bark. In some areas the covering of the shelter was sheets of soft paperbark, which were pulled down from trees. In other areas they used bushes and leafy branches instead because the bark was not available. Australia has such a mild climate, most of the time, they would sleep in the open, and warmth was often provided by a fire or two. They would sometimes be accompanied by a dingo or camp dog, which would also provide warmth to the man or women who it slept beside. During the wetter and colder seasons, they sometimes used closed dome-shaped shelters which were made with a frame of different sized sticks bent over, which joined in the middle to make the dome shape. They were not very big, standing between one and two metres tall. The frame for these was covered with whatever materials that could be found locally such as sheets of bark, layers of soft grass and leaves. [6] Both men and women would collect and assemble the shelters used as well as the campfire. Sometimes they had daytime fires which needed protection from the wind, so they used bushes and branches as a windbreak. Women would gather the leafy branches and bark that is needed to make the roof while the men would gather the saplings and/or the straight branches used to make the frame. Another form of shelter used when available was small or shallow caves that were often hidden behind rocks or bushes. These provided natural shelter for the nomadic Australian Aboriginals. [7] Both men and women had various roles when it comes to leadership in the Aboriginal culture. Both genders would contribute in leading ceremonies, tribal or group meetings and hunting parties. Although it is often shown that men have the main role of being an elder, women also were elders. Elders were leaders of the group who shared knowledge of the laws surrounding the land and how each member of the group intertwines with another. Elders are valuable members of each aboriginal tribe or group as they bring the wealth of knowledge and pass it down generation to generation. While male elders bring knowledge of hunting bigger animals, laws of the land and initiation, female elders bring knowledge of child irth, food gathering and child rearing. The knowledge used by both male and female members of the group helps them to become one with the land. In conclusion, in Traditional Australian Aboriginal life men and women were proven to share roles and complement each other through various ways. Through raising children, hunting and gathering, ceremonies and in leadership they comple ment each others roles so that the tribe or group can exist harmoniously. While men seem to have the main role throughout the Australian Aboriginal culture, it has now been proven that without the complementary role of women, the group would not continue to coexist.

Unit 1 Info Tech ? Outcome 3/Assessment Task 2 ? Investigation Report :: essays research papers

Unit 1 Info Tech – Outcome 3/Assessment Task 2 – Investigation Report To complete this assessment task, it stated to study and analyze different events that I did during three days. I was asked to describe the sources of information, describe the nature of the information, technologies used to produce it, the qualities and the usefulness of the information. The different types or sources and information consisted of Text, numeric, sound and visual. These are all major ways that information is transmitted to the public. Sound, Visual and Text are the most common ways, as everyone sees them at least 10 times a day. These are shown if forms such as newspapers, magazines, via radio or television, billboards and over the Internet. The information shown originates from ideas, and from what the public wants. An example of this is the news. Major stories are so well organized and picked very carefully. It must appeal to the whole community, in a very strong way, whether it is about a killing, some major court hearing and even something popular in parliament. Probably one of the major things that a news reporter has to think about is â€Å"who is the news targeted at†? Target audience can make the difference between the story being eye catching and appealing to the public, or being just another ordinary story. Depending on what audience the story is aimed at, determines what time the story will be shown, or on what page. For example, the sport is always shown at the end of the news and on the last pages of the newspaper. Accuracy, completeness, consistency, validation, appropriateness and timing are major parts needed to get a message across. Accuracy is very important, yet some news reporter’s change the story around a little to keep viewers and readers interested. Validation and timing is very important, because viewers want to be updated with current news. The information that was shown as texts, picture and sound were the 3 main points that attract people. Sound because it is easy to get through to people without them doing much, reading because people look at the papers everyday as well as billboards, and picture because everyone watches the television at some stage of night.

Edge Detection in Claud Classification

It is a certain number of gradient operators using small arrays of pixels were tested in this study, in order to check their capacity to properly detect significant boundaries between different CTT and eventually cloud types. This capacity is 14 visually tested against direct CTT images. Among the detectors applied are the Canny, Roberts, Sobel and Kayyali 15 SENW (to be named here SENW) edge detectors, and the Harris corner and edge detector. The Roberts edge detector employs mainly 2 pixels in a 2*2 matrix for each computing direction (horizontal and vertical). The test conducted show a lesser sensitivity to edges i.e. the variation range of gradients is limited compared to the other methods.The Canny 18 method uses a 5*5 pixel matrix, that undergoes preliminary filtering before the use of a smaller-array gradient detector, making the calculation procedure longer. The Sobel detector uses a 3*3 matrix where 6 pixels practically contribute to 20 the gradient. The SENW edge detector i s based on the Sobel approach for edge detection but employs mainly 4-corner 21 pixels (upper and lower left, and right) in a 3*3 pixel-matrix, the remaining 5 pixels between the corners are set to zero.  The Harris detector detects both edges and corners.

Virgin Group – Richard Branson

RICHARD BRANSON’S VIRGIN GROUP —Problems— Although certainly notorious, Richard Branson’s Virgin Group has experienced several problems. In the short-term, brand overextension has become a threat since the company has entered multiple markets. Brand overextension leads to damaging the comprehensive Virgin brand. Since the Virgin brand itself is the company’s greatest asset, protecting the brand image is critical. The Virgin brand image has a connotation of value and lifestyle. Due to many joint ventures, licenses, and alliances with other companies, the objective of the â€Å"Virgin experience† could be destroyed.Furthermore, as Virgin becomes more global and more adaptive to individual cultures, the customer experience will certainly vary, again leading to brand overextension. For example, although the United Kingdom may condone Virgin’s racy and edgy advertisements, other parts of the world, as our group testifies, views such materia l quite explicit and even shocking. Thus, while Virgin enters different markets, negative impacts can arise, hindering Virgin’s brand. A second short-term problem is Virgin’s financial information that is fragmented, hard to locate, and even interpret.With the company’s different alliances and joint ventures, questions about the financial health of the Virgin group were being asked. Thus after examination, Virgin faced financial challenges that led to negative cash flow. This was mainly due to the Branson’s approach of stand-alone basis where the most profitable company’s revenues financed new market entrances. Despite some profitable areas of Virgin, many did not generate cash. Therefore, as Virgin grows, a more systematic approach must be implemented to create synergies between businesses. Long-term problems also exist for Virgin.First is Branson’s close affiliation to Virgin. What happens if the public tire of his exploits? What will happ en to Virgin when Branson 1 leaves? An implication of these questions is that Virgin needs Branson. Virgin’s strong brand is fortified by Branson’s own personal values. A second long-term problem for Virgin is the company’s little formal structure and management system. Although this structure presently works for Virgin, allowing the company to be viewed as entrepreneurial and innovative, in the long-term creativity must be managed at Virgin. Company Analysis— After analyzing Virgin through various analytical frameworks including internal/external analysis, SWOT analysis, and value chain analysis, we have discovered the importance of Virgin’s strong brand and diversification strategy. In sum, Virgin’s strongest capability is the company’s strong brand. The brand’s foundations of entrepreneurship and eccentricity result in Virgin being a strong customer-oriented company. Since the Virgin brand is so strong, the company has been able to diversify into many new markets.Diversification for Virgin is made possible by joint ventures and strategic alliances that are ultimately less risky. Thus the Virgin brand leverages Virgin’s resources. Furthermore, Branson’s values are revealed in the Virgin company. The brand image, which is the motor of the company, results in innovative start-ups that keep Virgin both successful and sustainable. —Alternatives— To continue Virgin’s success, we have identified several alternatives. First, Virgin could go public; thereby gaining additional capital that could be used to fund new start-ups.The disadvantage with this alternative is that Virgin would be forced to abide by formal accounting rules, which Branson states he does not favor. Furthermore, Virgin’s brand could become diluted since the image would move towards a more traditional stance. 2 A second alternative is that Virgin’s management could designate Branson’ s su ccessor and prepare that person to take on the task of CEO. The advantage of this alternative is that the fate of Virgin is not attached to Branson alone. This could help separate Branson from the Virgin brand that allows Virgin to flourish as a company, and not merely an extension of Branson himself.Additionally, new leadership could prove beneficial for Virgin’s long-term success, and namely deciding Virgin’s structure. However, Branson’s absence could also weaken the brand in the short-term. Since the public easily identifies with Branson’s traits as loyal and fair, customers could perceive Virgin negatively. To thwart such initial negativity, Virgin could slowly implement the new successor, allowing him or her to also revel in the spotlight alongside Branson. Thirdly, Virgin could dispose of unprofitable companies.This consolidation would result in money saved and the creation of a more formal organizational structure. Therefore, across the board, Vir gin would be able to have a more uniform decision processes. Consolidation would also reassure investors since the corporate structure would be less complex and financial data more readily available. The motives for diversification are growth, risk reduction, and profitability. If Virgin cannot achieve those goals through the diversification strategy, then there are no reasons why Virgin should keep unprofitable companies.Focusing on related industries would then give Virgin expertise; and thereby creating both value for shareholders and exploiting economies of scale. Furthermore, Virgin could allocate resources among the firms more efficiently, giving Virgin better future strategy formulations. 3 —Recommendations— One must analyze Porter’s essential tests that that include the attractiveness test, cost-ofentry test, and the better-off test, to determine whether a diversified strategy has a sustainable competitive advantage.Because Virgin’s strong brand i s firmly embedded in the company’s corporate structure, the attractiveness test reveals that many—though not all (example is the unprofitable Virgin Money)— of Virgin’s diversified companies are attractive. Secondly, costof-entry must be considered. For Virgin, many entry costs are feasible, because profitable Virgin companies support the new start-ups. And thirdly, the better-off test shows that new companies within Virgin must be profitable and add value.Although many new companies do not add financial benefits, the new companies do add brand value. Thus the answer to the question whether Virgin is a successful diversified company is clearly yes. Overall the diversification works quite well. However, we do recommend that Virgin exit the unprofitable industries and consolidate. This would be beneficial in the short-term as capital immediately becomes available. Furthermore, this would also help Virgin in the long-term as only profitable companies remain, allowing Virgin to increase revenue.In looking at Virgin’s long-term success, we recommend that Virgin continue its short-term strategy of further developing expertise in key areas. Thus, long-term market saturation would be avoided, while also maintaining Virgin’s strong brand awareness. Despite Branson’s strong presence, we also suggest that Virgin slowly implement a successor. Virgin’s brand is about personality—indeed the company needs a strong focal point. As humans are not immortal, the slow implementation of a new personality could also capture the public’s attention. 4 5

The Dangers of Revolution Essay Example

The Dangers of Revolution Essay Example The Dangers of Revolution Essay The Dangers of Revolution Essay Essay Topic: Leviathan After years, indeed decades, of living under the dictatorial rule of President Ben All ordinary citizens took to the streets in protest. In short order, the popular uprising moved into the capital city of Tunis and ultimately forced All from power. Within months the governments of Egypt, Libya, Jordan, Yemen, Bahrain and Syria all saw similar uprisings, to varying degrees of success. In the case of Egypt, dictator Embark was ousted but six months later the country still struggles with implementing a new constitution. In Bahrain and Syria government security forces inducted violent crackdowns on dissidents, murdering thousands of their own citizens. In Libya, after months of intense fighting between revolutionary and government forces and the assistance of NATO, the regime of Miramar Quadratic was ousted as well. Dubbed the Arab Spring by Journalists and other observers, the uprisings are undoubtedly a historic event, having unseated, or attempted to unseat, some of the most constant regimes in the region and, indeed, in the world: . Regimes [that have] survived over a period of decades in which democratic waves rolled through East Asia, eastern Europe, Latin America, and sub-Sahara Africa. 2 In many political and analytical circles around the world the speed, ferocity and contagious nature of the uprising surprised many, leaving world leaders scrambling for a coherent policy. For some, this translated into broad declarations of support for democracy. For others, a more reserved calling for 1 Wrig ht, Robin. July/August 2011. The Arab Spring is a Jobs Crisis. The Atlantic. 58. 2 Game Ill, F. Gregory. July/August 2011. Why Middle East Studies Missed the Arab Spring. Foreign Affairs. Volt. 90 (Issue 4). 1. 2 optimistic regarding the chances of democracy taking hold in the aforementioned action-states and spreading to other countries in the region, the reality is quite different. While democracy should be encouraged throughout the world, there should be no misconceptions that democratic rule in every country would benefit the national security of the United States. A number of factors, including the lack of democratic institutions, the strong presence of Islamic fundamentalists, economics and even civilization identity all conspire to pull many states into chaos and propel anti-democratic leaders to power. Moreover, popular uprisings and democratic elections in other Middle Eastern nation-states (namely Iran, Afghanistan and Lebanon) have shown that democracy in the developing world shouldnt be blindly supported. Purpose Statement One of the primary strengths of social science research, particularly in the fields of political science and international relations, is that it excels at explanatory research. That is, looking at past events, determining the why behind a plethora of variables and explaining how those variables impacted the actions and decisions that were made. While this research has aspects of explanatory research, the central thesis is ore predictive in nature in that it is attempting to determine what will or may happen in the future based on current and past events. Admittedly, the latter form is not nearly as strong as the former for a variety of factors including the fact that not all, or even most, of the information is available at the time of writing. For example, the body of academic literature was 3 BBC Monitoring Middle East. May 20, 2011. Reactions to President Beams Middle East Speech. From Lazier. Net. 3 expanded at the end of the Cold War with the demise of the Soviet Union. This occurred because researchers finally had access behind the Iron Curtain to interviews, documents and even the nation itself. Similarly, in a decade, the events surrounding the Arab Spring will likely have far more depth and context that can be accessed in the fall of 2011. Nevertheless, predictive research is vital to the understanding of current events and the world order and in some instances, such as George Seamans Foreign Policy article advocating a policy of containing the Soviet Union, can provide a framework for policy-makers. While goals of this research are not nearly as lofty, it does hope to inform a specific area of international security and offer possible outcomes that other researchers may have missed. Indeed, while some Journalists and editorials have mentioned the possibility that a democratic Middle East could quickly turn against the United States, few academics have considered it. This is at least partially because of the the aforementioned strength of social science research being explanatory. Therefore, this research hopes to inform and enrich the body of literature by determining the possible negative outcomes of the Arab Spring and specifically skiing: What are the transnational and international impacts of the 2011 uprisings, This research will draw from a variety of sources, however, as mentioned above, the body of academic literature on this subject is somewhat thin. While relying on periodicals can prove problematic due to the daily, and sometimes hourly, news cycles, in this instance they will be informative simply because of the lack of other sources. Moreover, in making the argument outlined below, this research will utilize content analysis of periodicals from the late sass and compare the language to similar magazines and newspapers from 2011. The thesis of this research is that the 2011 uprisings in the Middle East and North Africa will cause long-term instability throughout the region because of civilization clash. For claritys sake, the 2011 uprisings refer to the so-called Arab Spring that began in Tunisia and continues today. 4 Civilization clash, the variable that this paper seeks to argue will cause problems in the region for US national security is derived from Samuel P. Huntington article, later a book, titled The Clash of Civilizations. Written nearly two decades ago, Huntington work is particularly helpful in explaining where potential areas of inflict may be in the future. For the dependent variable, long-term instability, creating a metric to quantify it has proven troublesome. This is because the evidence to fully support the thesis has yet to occur, however, by using the historical example of Iran before and after the 1979 Iranian Revolution this research may be able to predict certain key factors to the stability of a nation. Internally, economic indicators such as unemployment rates, GAP growth, trade balances, population below the poverty line and inflation rates all contribute to the stability of a nation. Additionally, the religious, social and political trustees and the role the military has in internal affairs all play a role. Externally, security agreements and partnerships, refugees and conflicts all work together to strengthen or undermine a country. For the purposes of this research, because developing an accurate index/matrix would be a research project in and of itself, we will utilize the excellent work of Dry. Mayer R. F. AAA-Roadman, Mr.. Hair Balkan and Dry. Garage Herd of the Geneva Centre for Security Policy. 4 In the Stability Matrix the researchers take into account a variety of economic, environmental, military and security, political and social factors, assigning each variable a level weighted from one to three: Each factor is given a score of 1-3, where 1 indicates that the factor contributes to stability, 2 indicates that it makes a borderline contribution to stability, and 3 indicates that it contributes to instability. 6 The matrix utilizes indexes from other governmental and non-profit institutions and combines them into a comprehensive database. Some factors listed are beyond the scope of this research, but its application will nonetheless provide clarity 4 Dry. Neff R. F. AAA-Roadman, Mr.. Hair Balkan and Dry. Garage Herd. December 20, 2006. Proposal for a Stability Matrix. Program on the Geopolitical Implications of Globalization and Transnational Security. Geneva Centre f or Security Policy. Http://www. Gasp. Chi/content/download/ matrixpdPDF See Appendix 2, attached as a separate document due to formatting issues. Ibid. 5 and measurement to the issue of instability. Theoretical Framework Just as international law gives policy-makers and lawyers a framework from which to analyze and decide what can be done, International Relations Theory gives the policy- akAkers framework from which they can analyze and decide what should be done. While International Relations Theory includes dozens of competing worldviews, one of the oldest traditions is that of realism. Dating back to ThDuchessesnd his History of the PePeloponnesusar, realism makes several key assumptions about the international order. First, the international system in anarchic. By anarchic, the traditional definition is typically used, that is, in the literal sense of absence of rule, lack of government anAnarchyoes not imply chaos, absence of order; it is simply the bsabsencef hierarchical political order based on formal subordination and authority. 7 Second, realists assume that states are at the center of the international order. This means that states are the primary actors in the world: states go to war with one another, states sign treaties with one another, states trade with one another. A chief criticism of realism has been its inability to factor noonstagend non-governmental organizations into the equation. Realists typically respond that NGNagstill lack the power and the abilities of states. 8 Although, in the 21st century, this response can, at immimesignore the realities of the world. Third, the principal concern of a state is its own security and survival. 9 Because the international system lacks a leviathan, states are on their own to develop a military, an economy, a 7 Jack Donnelly. Realism and International Relations. (Cambridge press: New York, 2000): 10. Ibid: 7-8. 9 Ibid: 7-8. 6 political and social structure. All of which are threatened by other nation-states who are invariably interested in expanding their own power. Therefore, realists typically place hard power, that is military strength, above soft power issues of economics ndNDolitical influence. Fourth, drawing from the third point, power relations are a fundamental feature of international affair s. 10 As mentioned above, states view the surest way to ensure its own survival is to expand its power. Typically, expanding power results in war. While there are additional criteria that various scholars add to realist theory, these four are the most common assumptions that form the core of the theory. Drawing from these assumptions, this research will expand the definition of realism to include non-governmental organizations. This is because, while realism is exceptionally well- uitiedo explain the behavior of and interactions between nation-states, it tends to have difficulty understanding non-state actors. However, if we treat such actors and strategies many of the realist assumptions about the world still line up. More difficult still is the inclusion and application of Samuel P. HuHuntingtonheory of the Clash of Civilizations. First postulated in a Foreign Affairs article in 1993, and later in a 1996 book, HuHuntingtonheory was hailed as asasnnovative as George KeSeamansontainment theory, and derided as racist and xenophobic. Despite the criticism evevolvedgainst it, the theory is included for two reasons: First, in the eighteen years since its publication, the Clash of Civilizations has shown itself to effectively explain, at least in broad strokes, the world of the 21st century. Second, and even more importantly, it is a theory that, if not by name then by attributes, is frequently quoted by A1AAAaeda and other IsPsalmistss a call to arms for its supporters. 11 Therefore, this research would be remiss to simply ignore HuHuntingtonork. 10 Ibid: 7. 11 CiCoevalCarl J. 2009. The Contours of A1AAAaQaedaedia Strategy. Studies in conflict -reremainsvoVolt2: 853875. 7 At the core of the The Clash of Civilizations is the desire to examine the short- comings of past theories in explaining the post-1990 world and define a new paradigm for international relations. Huntington begins by outlining four possible worlds in which one could find themselves. The first, deemed One World: Euphoria and Harmony12 directly responds to Francis FuFuchsiashe End of History which asserts, among other things, that we may be witnessing ththend of history as such: that is, the end point of mankinds ideological evolution and the ununiversalisticf Western liberal democracy as the final form of government. 13 Ultimately, watching the genocide and cultural conflict that persisted throughout the 19sassHuntington concluded that this world paradigm was simply too divorced from reality. 4 The second paradigm Huntington considers is Two Worlds: Us and Them. 15 This paradigm permeates the majority of human conflict, from the Cold War to the Ancient Greeks, East versus West, Global North versus Global South, Core versus Periphery, it is simple and direct, but in the end is too simplistic to explain an increasingly complex international order. 16 The third paradigm is what Huntington calls 184 states, more or less. 17 Essentially an update of classic realism, this piPicturef the world is a highly useful starting point for analyzing international affairs and explains much state behavior. States are and will remain the dominant entities in world affairs . ovOverallhis stassistaradigm does provide a more realistic picture of and guide to global politics than the one- or two-world paradigms. 18 However, according to Huntington, states are gradually losing power and sovereignty to non- state institutions and actors. The last paradigm is Sheer Chaos19 and is characterized by failed states, massive refugee and humanitarian crises and the prbreadf terrorism. While there certainly are areas of the world that match this description, adopting this as a paradigm 12 Huntington Samuel P. 996. The Clash of Civilizations and the Remaking of the World Order. Simon Schuster: New York, New York: 31 . 13 Ibid. 31. 15 Ibid. 32 16 Ibid. 33 17 Ibid. 33 18 Ibid. 34 19 Ibid. 35 8 offer little to no explanation on insight into the future. 20 Thus, Huntington concludes that a new approach, a new way in which to view the world is needed. Rejecting the overly simplistic and the overly complex, he aims for something of a middle path, a allanceetween reality and parsimony. 21 Creating a cicivilizationodel, Huntington divides the world into nine civilizations. For the cicivilizationpproach, there are four key assumptions: The forces of integration in the world are real and are precisely what are generating cocounterforcef cultural assertion and cicivilizationonsciousness. The world is in some sense two, but the central distinction is between the West as the hitherto dominant civilization and all the other, which, however, have little if anything in common among them. The world, in short, is divided between a Western one and a onmonoesterany. Nation states are and will remain the most important actors in world affairs, but their interests, associations, and conflicts are increasingly shaped by cultural and cicivilizationactors. The world is indeed anarchical, rife with tribal and nationality conflicts, but the conflicts that pose the greatest dangers for stability are those between states or groups from different civilizations. 22 Huntington identifies nine distinct civilizations: Western, Orthodox, Islamic, African, Latin American, SiSonicChinese), Hindu, Buddhist, and Japanese, and lays out a new map of the world. While clearly each civilization has overlap within certain areas and nation-states, and each civilization is far from hohomogeneousithin the defined regions, HuHuntingtonap provides some insight to the cicivilizationaradigm: 20 Ibid. 36. 21 Ibid. 37. 22 Ibid. 36 9 Figure 1 The World of Civilizations: Post-1990 Moreover, because of the increasingly glglobalizesorld, civilizations are coming into contact more and more often which only highlights the differences in culture, language and religion. Upon publication, HuHuntingtonssay created a firestorm of controversy. While considering even a few perspectives that counter the core thesis ouloude a research project in and of itself, it is still useful to understand and rebut some of the criticism. In particular, many academics have criticized HuHuntingtonheory by citing specific examples in the post-Cold War and post-WI 1 period that show the cicivilizationpproach is too simplistic. Their argument is that it fails to take into account clashes within civilizations which, in the case of the RwRwandaenocide, is even deadlier than supposed cicivilizationlashes. Robert Kaplan, a correspondent for Atlantic Monthly and author of several books on, as he calls it, the roreentersf civilization, argues because HuHuntingtonrush is broad, his specifics are vulnerable to attack. 24 He goes on to outline a direct rebuttal put forth by a Johns 23 Ibid: 26-27. 24 Robert Kaplan. February 1994. The Coming Anarchy. In The Coming Anarchy. 2000. Vintage Books, New York. 27. 10 Hopkins professor: The world of Islam divides and subdivides. The battle lines in the Caucasus arAreot coextensive with cicivilizationault lines. The lines follow the interests of states. Where Huntington sees a cicivilizationuel between Armenia and Azerbaijan, the Iranian state has cast religious zeal . o Ohe wind . inInhat battle the Iranians have tilted toward Christen Armenia. 25 Kaplan notes that while the professor is correct in his facts, HuHuntingtonheory still holds up because the AzGazerssecular ShShihsview their cultural identity as Turkish. The ArArmeniansimilarly, are not battling the AzGazersecause of religious affiliation but rather because they are Turks, related to the same Turks that massacred ArArmeniann 1915. 26 Additionally, throughout the region TuTurkeyulture is battling Iranian culture, therefore the Iranians and the ArArmenianave a natural enemy in the Turks. 7 Perhaps most interestingly, however, is that the world described by the Johns Hopkins professor is even more dangerous than the one Huntington envisions. 28 While this is but one specific example, this attack is repeated throughout the academic literature. In most instances an analysis such a KaKaplaneveals a world that still supports HuHuntingtonicivilizationheory. The other main charge leveled against this theory is that it fundamentally misunderstands Islamic, SiSonicnd other cultures, in particular citing HuHuntingtonlaims that the failure of Western liberal democracy to take hold in Muslim societies has its source at least in part in the inhospitable nature of Islamic culture and society to Western liberal concepts. 29 Some commentators have argued that the Arab Spring proves cicivilizationheory wrong, particularly that many people in Arab nations do share a universal hunger for liberty. They feel the presence of universal human rights and feel insulted when they are not accorded them. 30 Two points: first, in fairness to Huntington he never claimed that people in 26 27 28 29 Ibid. 28. Ibid. 29. Ibid. 30. Huntington. 116. David Brooks. March 4, 2011. HuHuntingtonlash Revisited. New York Times. 27. 11 Muslim nations have been characterized by autocratic leaders and IsSalamisovements. Second, it is still too early in the revolutionary process to make claims that liberty (especially as Westerners understand it) will prevail over a different kind of autocracy in Tunisia, Egypt, Libya and other countries. A far more likely outcome, as Huntington explains, is that these nation-states will adopt certain aspects of liberal democracy but also incorporate their own culture in their electoral and governing processes. This will be expanded upon later in the research. The inclusion of ivvolitionalheory in this research could be understandably interpreted as a misunderstanding of what Huntington sought to accomplish: that is, an alternative explanation to the theories of realism, idealism and others. Instead, its inclusion is actually explained in part by Huntington himself. Huntington agreed with two realist core assumptions: that the world is anarchical and that nation-states are its primary actors. In this authors mind, cicivilizationheory is best understood as a subset of so-called complex realism which recognizes and attempts to correct realisms short- omominousith the inclusion of additional theories. Therefore, complex realism is best understood as having realist assumptions, but recognizing that NGNagsuch as terrorist organizations play a vital role in determining the security of a nation-state and that conflicts, while between states or non-state actors, are, on a systemic level, often between civilizations. Background and Analysis On December 17, 2010 few analysts or policy-makers would have predicted that the suicide of a young man in North Africa would cause one of the greatest uprisings since the end of the Cold War.

George Herbert Essay Example

George Herbert Essay Example George Herbert Paper George Herbert Paper Essay Topic: George Herbert Poems Herberts is visibly devout and requires very little in-depth reading to realise this. Hes so focused on the deliverance of a religious message that he even structures the poems shape according to the context to the poem, which is obviously indicative of his piousness, but what appears in his poetry is also that despite this devotion, its never quite enough. The most obvious example of a poem wherein the context is delivered not only through language but very powerfully through structure as well is The Altar, where the poem itself is structured eponymously as an altar. Herberts rather unusual way of layering his poetry with allusions to what it is about is however undeniably effective in emphasising the clarity of the message and perhaps also as a mean to please God at the same time through the devotion of this literary altar. The Altar, like much of Herberts poetry, is rather straightforward and plain and doesnt contain much complexity, save structurally, and it may be because they are devotional poems to God, and he thus keeps it simple so as to humble himself. The piety of his poetry is really understandable, given that he was in fact a minister until his death in 1633, even choosing to become a rural vicar in favour of his position as Member of Parliament. Suffering from tuberculosis in his later years, it is clear that he became more aware of his mortality and consequently more devout, which is evident in Virtue. Virtue is not as dense as The Altar and follows a more conventional type of writing, though Herbert still uses anABAB rhyming scheme and Virtue is an Iambic Tetrameter. : Typical of Herberts style of writing, despite that Iambic pentameter was becoming more popular at the time, being particularly promoted by Shakespeare. The poem follows the path of life. The stanzas start with beautiful and happy things but finishes with a darker, unhappy ending. This was how life was seen at the time. Everything was beautiful when you were young but as time goes by; life loses its colour and becomes more of a hardship. Each stanza starts with sweet description of the things which appear beautiful to humans; Sweet day, so cool, so calm, so bright and Sweet rose, whose hue angrie and brave. The first line also features a strong use of sibilance, that adds emphasis and force behind the poem and it is also the first line of the poem which provides an opinion of the poem almost immediately. The stanzas are split into 2 moods, of a happy side and a depressing, morose side. This shows the two sides of the poem and life. Like Herbert, many of John Donnes poems have a religious background, owing to his time as Dean in St. Pauls Cathedral, as well as a wilder side, as he was an adventurous man who sailed and fought in naval battles against Spain. Donne also secretly married the daughter of his boss without permission and inevitably received a lot of criticism for this. Perhaps because of this, Donne wrote many religious and passionate, but at the same time forceful poems. Holy Sonnet 10 is an Iambic Pentameter, and follows an ABBA pattern as opposed to ABAB used by Herbert. However Holy Sonnet 10 does not follow this pattern, as halfway through the poem the pattern changes to CDCD which is the same as Herbert, then however, the final 2 lines are in an E, E pattern which is completely random from the other poems I have studied. Donne may use these sudden changes in pattern to project an atmosphere depending on the mood he wants to convey. These changes may reflect Donnes temperament and wild ideas. Holy Sonnet 10 uses more grammatical and metaphorical structures than Herberts poems. He uses enjambment, plosive letters, paradoxes, sestet and octaves, alliteration and metaphors. Even at the beginning of the poem, the first line can be said powerfully. Batter my heart, Batter is an explosive word and adds emphasis right at the start of the poem. This already gives an impression of the poem and shows Donnes preferred style. Knocke, breathe, shine are all actions that imply a direct approach, it is also related to the three persons of God, mentioned in line 1; the Father, the Son and the Holy Ghost. This is to further emphasizethe idea by relating to God. Enjambment is used at the end of the first line as it runs on into thesecond line, this keeps the words and rhythm flowing. There are also examples of enjambmentat the end of lines 3 and 12, this keeps the atmosphere going at important points and maintains the mood. Line 4 also contains a more violent and wilder relation to the line 2 actions. breake, blowe, burn as opposed to knocke, breathe, shine. Already it is clear how Donne uses religion and passionate, wild ideas in his poems. But Donnes poetry never comes off quite as lacking in faith, as Herberts does. In the 7th line, Donne makes a reference to reason ruling man instead of God. Being quite a heretical thought at the time, it is however Biblically rooted -it was believed that it was reason that separated humans from animals and so is humans defining characteristic. Donne goes on to say that reason sometimes fails man and betrays him, but God is always there and will forgive men. This shows Donnes faith in God, which is much the same as Herbert. Donne however seeks accepts the inevitable and gives himself up to God and imprisonment. The whole idea of God imprisoning and ravishing a person is completely paradoxical when God is seen as a forgiving being. To show this, Donne has made the last 2 lines, paradoxes. You enthrallmee, never shall be free and ever chast, except you ravishmee. While Donne is more daring and passionate, he is still more fervent in his belief that God will be there, where Herbert is less certain, evident by his devotion within the poetry that still lacks a sense of drive.

BRUNO Surname Meaning and Family History

BRUNO Surname Meaning and Family History From the Italian word for brown, Bruno was often used as a nickname for a person with brown hair, skin, or clothes. From the German  brun, meaning dark or brown. It may also be a habitational surname for individuals who lived in or near a place named Bruno, such as the city of Bruno in Italys Piedmont region. Bruno is the 11th most common surname in Italy. According to WorldNames PublicProfiler it is currently most common throughout southern Italy, in the regions of Calabria, Basilicata, Puglia, and Sicilia. The next part of the world where the Bruno surname is most often found in Argentina, followed by France and Luxembourg. Alternate Surname Spellings:  BRUNI, BRUNA, BRUNAZZI, BRUNELLO, BRUNERI, BRUNONE, BRUNORI Surname Origin:  Italian, Portuguese Famous People with the Bruno Last Name Francesco Fa di Bruno  - Italian priest and mathematicianGiordano Bruno - Italian philosopherDylan Bruno - American actor Where the Bruno Surname Is Most Common The Bruno surname, according to surname distribution information from  Forebears, is most prevalent in Brazil but ranks highest based on the percentage of the population in Italy, where it is the 14th most common surname in the country. Bruno is also a common last name in Argentina. Data from  WorldNames PublicProfiler  also  indicates the Bruno surname is most common in Italy, followed by Argentina, France, Luxembourg, and the United States. Within Italy, Bruno is most common in the southern regions- Calabria, Basilicata, Puglia, Sicilia, Campania, Molise, and Abruzzo, in that order. It is also common in Piemonte and Liguria in the north. Genealogy Resources for the Surname Bruno Meanings of Common Italian Surnames: Uncover the meaning of your Italian last name with this free guide to Italian surname meanings and origins for the most common Italian surnames.The Bruno DNA Project: This group is open to all families with the Bruno surname of all spelling variations from any location in the world. The goal is to join together to use Y-DNA  testing, paper trails, and research to identify other individuals with whom they share a common ancestor.Bruno Family Crest - Its Not What You Think: Contrary to what you may hear, there is no such thing as a Bruno family crest or coat of arms for the Bruno surname.  Coats of arms are granted to individuals, not families, and may rightfully be used only by the uninterrupted male-line descendants of the person to whom the coat of arms was originally granted.BRUNO Family Genealogy Forum: This free message board is focused on descendants of Bruno ancestors around the world. Search the forum for posts about your Bruno ancestor s, or join the forum and post your own queries.   FamilySearch - BRUNO Genealogy: Explore over 429,000  results from digitized  historical records and lineage-linked family trees related to the Bruno surname on this free website hosted by the Church of Jesus Christ of Latter-day Saints.BRUNO Surname Mailing List: Free mailing list for researchers of the Bruno surname and its variations includes subscription details and searchable archives of past messages.GeneaNet - Bruno Records: GeneaNet includes archival records, family trees, and other resources for individuals with the Bruno surname, with a concentration on records and families from France and other European countries.The Bruno Genealogy and Family Tree Page: Browse genealogy records and links to genealogical and historical records for individuals with the Bruno  surname from the website of Genealogy Today.Ancestry.com: Bruno Surname: Explore over 1.1  million digitized records and database entries, including census records, passenger lists, military records, land deeds , probates, wills and other records for the Bruno surname on the subscription-based website, Ancestry.com. References Cottle, Basil.  Penguin Dictionary of Surnames. Baltimore, MD: Penguin Books, 1967.Dorward, David.  Scottish Surnames. Collins Celtic (Pocket edition), 1998.Fucilla, Joseph.  Our Italian Surnames. Genealogical Publishing Company, 2003.Hanks, Patrick, and Flavia Hodges.  A Dictionary of Surnames. Oxford University Press, 1989.Hanks, Patrick.  Dictionary of American Family Names. Oxford University Press, 2003.Reaney, P.H.  A Dictionary of English Surnames. Oxford University Press, 1997.Smith, Elsdon C.  American Surnames. Genealogical Publishing Company, 1997.

Case study Example | Topics and Well Written Essays - 250 words - 28

Case Study Example In the absence of emotional intelligence, the company will not be able to respond to the changes in the external environment promptly. Instead of the conventional qualities of managers, the company is building more focus on strengthening their emotional intelligence. 10.2) I think that Johnson & Johnson has taken the right initiative to improve emotional intelligence of its employees. Training programs will be helpful in making the employees realize how emotional intelligence can benefit the company and also groom their personality. However, training programs won’t be productive if employees do not practice what they learn from training in their daily activities. So apart from training them on emotional intelligence skills, proper monitoring has to be done to ensure that all managers are engaged in improvement. And yes, it is really fruitful to discuss abilities while evaluating performance so that timely training, coaching and feedback is given to employees so that they fix it up before the results gets worse. 10.3) Emotional intelligence will definitely help Johnson & Johnson avoid recalls because when the emotional intelligence of managers is high, they will be able to have better control on their nerves and they will perform without stress. It will also help them take right and timely decisions when it comes to quality and manufacturing so that recalls can be avoided. Emotional intelligence is a combination of a number of skills such as anger management, stress control, self awareness etc. By mastering these emotions, managers can definitely play a role in escalating profits for Johnson &

Technology Essay Example | Topics and Well Written Essays - 500 words - 14

Technology - Essay Example From just 60,000 users in the year 2007 to more than 200million users in the year 2014 what are the reasons for this immense growth? How has twitter changed how we communicate? One of the main reasons that have influenced the growth of twitter is the free media coverage that the company receives. Virtually all media outlets and various other social networking platforms mention twitter. The number of unique visitors twitter has every month has further proved this. The company also spends a lot of money marketing their brand and this has made twitter one of the biggest social platforms in the world. Twitter also has the approval of many big corporations. Twitter is the preferred social media platform for most of the fortune 500 companies. These big companies use twitter as a way of connecting with their customers. With the big companies setting the trend, smaller companies have also started using twitter as their preferred social media platform. Twitter has also been ranked as the no. 1 social brand. Twitter was ranked at position one while Facebook was ranked at number four. The company has invested a lot of money to make twitter a social brand and this has started to pay off as twitter has grown to become one of the largest social media platforms of the 21st century. Twitter has changed the way the world communicates. Today, Twitter has become more than just a social media platform as it is used to share information (Anderson 48). People get breaking news from twitter and can discuss about virtually anything using the popular hash tag. Twitter has also been able to remove the celebrity filter. It is now possible to get to know what your favorite celebrity is doing and catch up with them. Twitter has also been able to simplify the conversation. Using just 140 characters, people are able to speak their mind without having to answer to anyone (Wright 99).

Critically evaluate the approach an organisation of your choice has Assignment

Critically evaluate the approach an organisation of your choice has adopted to strategic HRM - Assignment Example The company has an effective human resource management department that continues to employ various human resource management strategies and theories thereby enhancing the company’s profitability and growth, as has been the case within the past few years as the discussion below portrays. Dessler, (2000) explains that human resource management is a vital management function of an organization often mandated with the maximization of the productivity of the employees in the organization thus enhancing the company’s profitability. Google continues to portray the importance and need for effective management of the human resource owing to their importance in sustaining the profitability and longevity of the company. As such, the company continues to employ varied strategies to motivate the employees besides creating a conducive work environment, one in which the employees maximize their productivity. Human resource management at Google just as in any other company is a policy issue. The company continues to formulate and employ various policies to govern the human resource management with the view to enhancing the company’s profitability. Google’s human resource management department has systems and resources, which it uses to monitor the productivity of the employees. The department therefore deploys such resources appropriately in creating an appropriate organizational culture to incorporate productivity as part of the culture. The company uses both human relations and human resources theories in creating a holistic organizational culture. This way, the company has succeeded in creating a friendly yet competitive working environment. The company focuses on the interests of the employees thereby creating a working environment that accommodates the diversity in the society. The company has a unique organizational culture that unites the diverse cultures of the more than forty thousand employees in over forty countries throughout the

International Business Strategy for master degree Assignment

International Business Strategy for master degree - Assignment Example The Group is now concentrating on fewer investments after the crisis. The new investments have been made in industries with which they are familiar – such as TV stations in Indonesia. They now focus on strengthening the existing business such as the food and the telecom business. His strategy is to maintain a majority stake in crucial group companies so that the giants do not swallow him up. He is a small player and his future strategy is limited by capital availability. His earlier strategy was to be involved in large number of small businesses. Now he does not want to limit to one or two core businesses. The key competence of the group is flexibility and he wants to capitalize on this. He does not want to be a product-based company but would like to use their expertise and capital in any business that is lucrative. He believes that continuous transformation has to take place. He places more emphasis on contacts rather than on capital to achieve success. Cultural orientation However, sustainable competitive advantage can be build upon strengths. He wants to produce in Australia and sell in China. He does not want to follow the strategies common to the western MNEs. However, selling goods and services to long-distance customers can be challenging. These include language and culture barriers and hence it is always advisable to use local partners. They see enormous potential in China but the business environment differs in China. In the case of this group using local partners is all the more important because the culture of China differs from that of Indonesia and the Indonesian values. As pointed out by Hofstede, accepted management style varies across nations (Stonehouse et al, 2004). When expanding outside the triad countries it is better to have a country-by-country approach in the management of government relations and customer interface (Birkinshaw et al, 2003). The group’s intention of acquiring a pig farm in Australia and engaging in wheat t rading activities is to bring the superior knowledge of farming to less developed Asian economies. This does not appear to be a practical approach to expansion. The company would have to embrace societal differences in culture, processes and systems. Group is not strong in technology. Communications are poor and the final decision lies with Anthony Salim. However, they feel that they can be successful in diverse fields such as retail, food and media because what matters is to understand the consumer trends. Knowing the sector and industry is unimportant. Knowing the consumer and consumer behavior is what matters. Lack of environmental analysis They are trying to enter the retail sector but Carrefour had failed when they tried to expand into other countries within Europe. Since their early ventures failed, they started focusing on emerging economies with a growing urban middle class population. Thus, in any sector meeting local cultural preferences is paramount to success. The proces s of globalization is not smooth and the uncertainties have to be coped with. Salim group’s contention, that understanding consumer trends in any sector is more important, is valid to some extent. However, knowing the industry is equally important. Salim Group should conduct PESTEL analysis before they consider venturing into any nation. Understanding the macro environment is the first step while understanding consumer trends comes later. Other tools such as Porter’

Discuss how Neil Gaiman's 'The Graveyard Book' (winner of the uk Essay

Discuss how Neil Gaiman's 'The Graveyard Book' (winner of the uk carneagie prize) along with Louisa m Alcott's 'Little Woman' an - Essay Example In looking at three novels from three different time periods, the examples of how children’s literature have both evolved and stayed surprisingly the same can be appreciated. Little Women by Louisa May Alcott provided a template for society during the 19th century, the efforts of the sisters in her story framed by the social construction that defined the culture of the time. In Swallows and Amazons, by Arthur Ransome, the stories are based upon the adventures of children as two groups meet and interact, one group in a dinghy named Swallow, and the other group in a dinghy named Amazon. The stories were written in the early 20th century creating a reflection of the moral discourse and the nature of perceived childhood of the time period. The last novel, The Graveyard Book, written by Neil Gaiman, was published in 2008 and reflects the darker aesthetics that have emerged in the last decade. The three novels provide rich insight into the changing nature of children’s litera ture, while also providing context for the similarities that exist within the genre that have transcended time. Childhood and Children’s Literature The history of children’s literature is long and filled with imaginative methods in which the world was interpreted for the younger mind. Through stories that granted a message of morals, ethics, politics, sexuality, gender, or social construction, children have been instructed on how to understand many of the complex issues of life. According to Lerer (2008, p. 1), â€Å"The history of children’s literature is inseparable from the history of childhood, for the child was made through texts and tales he or she studied, heard, and told back†. The nature of children’s literature is within its ability to transform thought, to define a topic that will influence the way in which that topic is experienced and framed by the child who has been exposed something specific within a story. Stories provide context fo r the many experiences that seem too large or beyond the scope of a child’s ability to comprehend. A story can break something into smaller pieces that will be more easily digested, thus creating a broader and more developed understanding. Childhood has been framed throughout history, although its modern concept is a relatively new idea. Furthering the nature of modern childhood, the child is now considered for investment, through both economic and emotional considerations that in previous societies were not nurtured. Children became important as they proved their importance. Marx Wartofsky, a twentieth century philosopher, stated that a child is â€Å" what they are taken to be by others and what they come to take themselves to be, in the course of their social communication and interaction with others† (Lerer 2008, p. 2). Therefore, the way in which the communication between literature and the child is developed is through the nature of the social connection that is made between society and childhood. As children rose in viability as a consumerist segment of society for which advertisers could focus their wares, the nature of engaging the imagination began to evolve to a higher level. Stories such as Rudyard Kipling’s Jungle Book, J. M. Barrie’s Peter Pan, and Alice’s Adventures in Wonderland by Lewis Carroll are were conceived in that late 19th century time period as

International Business Strategy for master degree Assignment

International Business Strategy for master degree - Assignment Example The Group is now concentrating on fewer investments after the crisis. The new investments have been made in industries with which they are familiar – such as TV stations in Indonesia. They now focus on strengthening the existing business such as the food and the telecom business. His strategy is to maintain a majority stake in crucial group companies so that the giants do not swallow him up. He is a small player and his future strategy is limited by capital availability. His earlier strategy was to be involved in large number of small businesses. Now he does not want to limit to one or two core businesses. The key competence of the group is flexibility and he wants to capitalize on this. He does not want to be a product-based company but would like to use their expertise and capital in any business that is lucrative. He believes that continuous transformation has to take place. He places more emphasis on contacts rather than on capital to achieve success. Cultural orientation However, sustainable competitive advantage can be build upon strengths. He wants to produce in Australia and sell in China. He does not want to follow the strategies common to the western MNEs. However, selling goods and services to long-distance customers can be challenging. These include language and culture barriers and hence it is always advisable to use local partners. They see enormous potential in China but the business environment differs in China. In the case of this group using local partners is all the more important because the culture of China differs from that of Indonesia and the Indonesian values. As pointed out by Hofstede, accepted management style varies across nations (Stonehouse et al, 2004). When expanding outside the triad countries it is better to have a country-by-country approach in the management of government relations and customer interface (Birkinshaw et al, 2003). The group’s intention of acquiring a pig farm in Australia and engaging in wheat t rading activities is to bring the superior knowledge of farming to less developed Asian economies. This does not appear to be a practical approach to expansion. The company would have to embrace societal differences in culture, processes and systems. Group is not strong in technology. Communications are poor and the final decision lies with Anthony Salim. However, they feel that they can be successful in diverse fields such as retail, food and media because what matters is to understand the consumer trends. Knowing the sector and industry is unimportant. Knowing the consumer and consumer behavior is what matters. Lack of environmental analysis They are trying to enter the retail sector but Carrefour had failed when they tried to expand into other countries within Europe. Since their early ventures failed, they started focusing on emerging economies with a growing urban middle class population. Thus, in any sector meeting local cultural preferences is paramount to success. The proces s of globalization is not smooth and the uncertainties have to be coped with. Salim group’s contention, that understanding consumer trends in any sector is more important, is valid to some extent. However, knowing the industry is equally important. Salim Group should conduct PESTEL analysis before they consider venturing into any nation. Understanding the macro environment is the first step while understanding consumer trends comes later. Other tools such as Porter’

Piercing the Corporate Veil Essay Example | Topics and Well Written Essays - 2750 words

Piercing the Corporate Veil - Essay Example The paper tells that the provision of limited liability to incorporated companies enhanced investments from a large number of small and large investors. It would not be far from the truth to assert that the growth of the modern economy and industrial development can be attributed to this principle of limited liability. Investors are no longer required to harbour apprehensions regarding their investments and from being held accountable for the liabilities of the company in which they had invested. It has been contended by the majority that the proper functioning and growth of stock markets has been affected by limited liability. Moreover, it has simplified the task of evaluating the assets of companies. Furthermore, limited liability has excised the uncertainties, risks, and liabilities experienced by investors in the past. Shareholders can monitor the behaviour of their company to a much greater extent than in the past. Modern economic development requires large – scale capita l inflow. The limited liability effectively ensures the availability of capital from investors. The House of Lords established the doctrine of corporate personality in Salomon v Salomon. Under this principle, private investors and shareholders of companies were permitted to organise their business, via the corporate legal form. It also allowed entrepreneurs and institutional investors to monitor their investment strategies. In the absence of the legal form of the company, shareholders and investors were at the risk of being personally held liable to the creditors of the company (Muchlinski, 2010, p. 918). It has been perceived that this doctrine has increased the influence of shareholders and investors in the functioning of the company and in its business strategies. However, the majority of the people have welcomed the doctrine of limited liability, as it eliminates the direct responsibility of shareholders in the management of the company (Muchlinski, 2010, p. 918). The process of globalisation has substantially increased business activity and the operations of multinational corporations (MNC) at the global level. The separation of legal form of the company from its shareholders and investors has brought about several jurisdictional problems and the domination of MNCs in business (Muchlinski, 2010, p. 920). These problems have come to the fore due to different legal systems in the world. In addition, the state regulatory mechanisms that pertain to the MNCs differ from each other. The limited liability concept externalises the risk from group of investors. Ultimately, it transforms global legal order into national and sub-national jurisdictions. Thus, the corporate veil has assumed the garb of a jurisdictional veil, and the MNCs are using this veil to limit risk of liability (Muchlinski, 2010, p. 920). Moreover, Jurisdiction has emerged as an important aspect of international commercial transactions. The MNCs have established a parent – subsidiary cult ure in international business, which creates ambiguity in determining the appropriate jurisdiction for disputes. The difficulty chiefly arises because the jurisdiction of the parent company and that of its subsidiary are different. Consequently, disputes with a subsidiary cannot be addressed by the legal system of the parent company’s host country, in order to determine liability (Muchlinski, 2010, p. 920). InAdams v Cape Industries, a UK based parent company exported asbestos from its mines in South Africa. It had conducted this export via a sales subsidiary and thereafter through an

The life of people Essay Example for Free

The life of people Essay The life of people is getting better day by day and the technology is one of factor contributing that outcome. To consider one strong economical country or developed country, people usually look at its technological system. Therefore, I strongly agree with the statement that governments should spend as much money as possible on developing or buying computer technology. Firstly, thanks to technology people can work in an efficient way. Defining the modern life, one usually sees there are more machines to help people. In addition, some countries are using the higher productivity levels in manufacturing as they can in order to increase quality and quantity of products. For instance, Japanese used to be a poor country after the World War II and they had to suffer strongly damage of the war. However, they have realized the importance of technology and have concentrated using technology to produce cars. In present time, Japan is the biggest car industry all over the world. In addition to technology also brings for human being a high quality of living. To some extent, we can easily see the helping of technology in our daily life, such as washing machine or refrigerator. People can keep food within one month, and saving many hours cleaning clothes. Without airplane technology, before if one wants to go travel between countries, he or she has to use boats or trains. It takes so much time, but now we can do that just with few hours. Finally, computer is one of the most useful study aids for students nowadays. Computers have been using widely in schools, laboratories. Students were too tired with schoolbooks, wasting time in transferring from home to school. However, now they can save all their books in their personal computer or even just stay at home and study with an internet connection. Thus, when technology invested more money, students will study easier. Technology strengthens one country indirectly this way. In conclusion, technology is one of a main factor that helps people life more productive. With the reasons I have listed above, governments should give majority amount of money in making technological industry stronger.

Times of India Internship Report

Times of India Internship Report An INTERNSHIP REPORT on  Market conceptualizing, Space Selling and Market Research Name of the Organisation: TIMES OF INDIA (TIMES GROUP) Internship guide in the organisation: Introduction I was interning with the â€Å"TIMES GROUP† in Lucknow from 10th February to 1st April 2014 . It has been a wonderful experience of the corporate world. Basically, I was associated with the Marketing Department which was â€Å"TIMES RESPONSE†,at initial days of my internship I had to call up the clients ,talk to them, and persuading them to advertise in the MEDICAL LISTING column in the NAVBHARAT TIMES. It was a different experience talking to clients who already advertise in the competition papers but still it was a learning experience of pitching to the clients and getting an idea about the local business and how a publication house works. I did get an experience of working for three major sectors i.e. HEALTHCARE, EDUCATIONAL and RETAIL. RETAIL- In this particular sector, I got involved in doing market scan and understanding the local to local business sectors in the city. HEALTHCARE- In this particular sector, I got involved in pitching the medical clients for the medical line plus column for NAVBHARAT TIMES. EDUCATIONAL- In this particular sector I got involved in pitching the coaching clients in different areas , persuading them to advertise in TIMES OF INDIA as well as NAVBHARAT TIMES. The purpose and the whole agenda of doing this was to get in touch with different segmentation of the market as well as understand the business of the publication house in dealing with each vertical/sector clients. Through this I got the basic idea of how advertisements on newspaper gets placed and at what ad rates the â€Å"TIMES GROUP† advertises in the market. DECLARATION OF THE STUDENT I Mefha Mathhew D/o Mr. P.J.Mathewkutty, certify that the project report is prepared by my personal efforts and authentic help under the guidance of Eram Qazi Ma’am and TIMES OF INDIA’, where I worked. Date: Place: Signature of the student: MEFHA MATTHEW (MJMC 4) ABOUT TIMES of india The Times of India  (TOI) is an Indian English-language daily newspaper. In 2008, the newspaper reported that with a circulation of over 3.14 million it had been certified by theAudit Bureau of Circulations (India)as theworlds largest selling English-languagedaily, ranking it as the third largest selling newspaper in any language in the world and the largest selling newspaper outsideJapan. Supplements Lucknow Times Lucknow Times Masala Mix Times Life Times Ascent Eduction Times Ownership The Times of Indiahas its markets in major cities such as Mumbai, Delhi, Chennai, Kolkata, Bangalore, Hyderabad, Indore, Jaipur, Ahmedabad, Surat, Coimbatore, Madurai, Trichy, Puducherry, Patna, Pune, Calicut, Kochi, Lucknow, Nagpur, Nashik, Panaji, Mysore, Hubli, Mangalore, Bhubaneswar, Visakhapatnam, Chandigarh, Raipur, Ranchi, Guwahati, Trivandrum, Aurangabad, Kolhapur, Bhopal and Varanasi. Each Sunday TOI publishThe Sunday Times(Sunday TOI). MISSION VISION Empower people into people leaders. Performance facilitating development and growth reflected in lateral and upward movements. A dedicated Capability Building Team that ensures these objectives is met by focusing on Induction, Functional Skill Programs, Young Manager Programs, and Leadership Development Programs. MAJOR FINDINGS The three key words on which I need to focus on were MARKET CONCEPTUALIZATION, SPACE SELLING, MEETING CLIENTS MARKET SCAN in all fields of information. They must have complete and qualitative meaning as not just a need but a right. There must be no compromise. TIMES OF INDIA has focused on addressing access to formal work along with inclusiveness based on realistic indicators in order to meet these challenges for providing quality news to thousands of people as masses as Quality information are inextricably linked. TASKs ACTIVITIES During my internship at Times of India, I had works upon many tasks given to me in the spot. The tasks were given daily on the basis of meeting clients and persuading them to advertise. The tasks were on meeting clients, understanding the local business, and market research. On the daily basis I used to meet 10 clients, and persuade them to advertise for the medical listing column in NAVBHARAT TIMES. DAILY ROUTINE WORKS: Meeting the Clients . Persuading them to advertise. Market conceptualization. Listing out the clients. Working for heathcare,Retail as well as Educational Sector. This mentioned work comes under the MARKETING DEPARTMENT of any newspaper organization. CONCLUSION In the analysis we come to know about the effectiveness of the TIMES OF INDIA. Also some of the major challenges this organisation is facing in its functioning of media. The various parameters are taken to check the effectiveness of the organisation. In parameters like transparency, effectiveness of the organisation, more work needs identification to the members of it which responded positively. This showed that the organisation maintains a good effectiveness in these parameters. Though there is high scope for improvement effectiveness in it since the members and workers of the organisation needed to be told more about the spreading itself in developing system. So, the training program designed for the workers are very fresh for the organisation as it helps the workers and freshers very effectively. As the performance of news network in Times Of India is well designed it needs only to get modified according to the changing times without changing its basic structure. It has increased in area of networking and circulation so that each person tends to know about the real and can knock the door â€Å"NorthEastWestSouth†(NEWS). APPENDIX My work performance in TIMES OF INDIA was on Market Conceptualizing, Market Research and Space Selling. Here are some samples of my work attached to it.

Sir Gawain and the Green Knight Essay -- essays research papers fc

Women, Courtly Love and the Creation Myth in Sir Gawain and the Green Knight Sir Gawain and the Green Knight, a great epic written in fourteenth century Europe by the Pearl poet, emphasizes the opposition of Christian love to Courtly love in the 13th century through the dilemma of Sir Gawain, one of the great knights of the Arthurian round table. By examining the women in the poem, Gawain's dilemma becomes a metaphor for the contrast of these two distinct types of love. The poem looks upon the Virgin Mary as the representative of spiritual love, obedience, chastity, and life (Warner 9). In contrast, Morgan le Fay and Bertilak's wife appear to be representing courtly love, disobedience, lust and death. This conflict between courtly love and spiritual love demonstrates the drastically weakened religious values behind chivalry. An interesting parallel to Sir Gawain and the Green Knight is the story of original sin in the Garden of Eden. Gawain's temptation correlates to the temptation of Adam, which is rooted in the sins of the flesh. The women in the story seem to accentuate the downfall of Gawain, which mirrors the downfall of Arthur's court, as well as man's fall from grace in the garden. Originally, the first duty of a knight was to be at the service of his church. However, with the rise of courtly love, knights began to give their devotion to their mistress rather than God. This elevated the church's mistrust of women and the flesh. The characterization of Bertilak's wife is not unlike that of Eve, a temptress who would bring both happiness and despair to her man. One interesting twist to this story is that, like courtly love, possession of power seems to be shifted into the hands of the women. The wife of Bertilak operates unassisted against Gawain in the bedroom as the hunter and the aggressor. The great feminine power in the story, however, comes from Morgan le Fay, the evil stepsister of Arthur. She is strong enough to move into Bertilak's castle, turn him green and order him to walk and talk with a severed head. The Virgin Mary also plays a prominent role in the tale. It seems as if Mary and Gawain have a relationship based on a special untainted Christian love. That Gawain is Mary's knight is made clear in the scene where he is robed for battle. 'That all h... ...t. The women in this tale serve as a medium for comparing the spiritual journey of Sir Gawain to the creation myth. With Mary as a symbol of perfection and Lady Bertilak as an Eve-like symbol of temptation, the fact that he is torn between them displays his humanness just as Adam was torn between the word of God and the love of Eve. In this case, Morgan le Fay would probably be considered the serpent in the garden, the instigator of the conflict in the story. Because of the story of Eve, women were frequently looked upon in medieval times as cunning, untrustworthy and generally evil. Women in the story of Sir Gawain and the Green Knight are looked upon with the male concept that flesh is evil and will lead to man's downfall, which is highlighted by the contrast of Courtly love to Christian love. Works Cited Abrams, M.H. 'The Norton Anthology of English Literature.'; New York: W.W. Norton & Company, Inc., 1993. De Roo, Harvey. "Undressing Lady Bertilak: Guilt and Denial in Sir Gawain and the Green Knight." The Chaucer Review 27 (1993): 305-24. Warner, Marina. 'Alone of all Her Sex: The Myth and the Cult of the Virgin Mary';. New York: Alfred A. Knopf, Inc., 1976.

Intergrated Marketing Plan for Home Run Inn Pizza

Executive Summary The America frozen pizza market is the largest in the world; the US pizza market represents 43% of the global market. The magnitude of this market therefore, increases the Americans spending on frozen and fresh pizza to about $39. 8 billion each year. It was further confirmed through the Tyson Foods’ presentation at the national pizza conference that 33% of Americans consume frozen pizza at least once in every two weeks.There is no doubt that the busy schedules and the increasing demands in the modern day American family life has contributed to the huge spending in the frozen pizza category. The understanding of the frozen pizza market by the competitors further increases the competitive obsession among the players in the market. These major brands are all spending a lot on promotional campaigns so as to stay at the top of the competition. The top ten names within the frozen pizza category are: Digiorno, Freschetta, Tony’s, Red Baron, Tombstone, Bagel Bites, Totino’s, California kitchen, Stouffer’s and Mystic Pizza.Despite its very rich history, good packaging approach and been the Chicago number one frozen pizza, Home Run Inn pizza has not fully succeeded in reaching out to its target audience the same way its competitors have, therefore, Home Run Inn Pizza does not make it to the top ten amongst its’ competitors within the frozen pizza category. Our aim in this paper is to provide a comprehensive communication plan for Home Run Inn pizza in other to address its current market situation and provide an alternative campaign plan that will advance the awareness and recognition of the brand, Home Run Inn Pizza among its target audience.Brand Background Home Run Inn Pizza is the Chicago number one frozen pizza. The brand was started in West Side Chicago Bar, in the late 1940’s-In the home of Vincent and Mary Grittani. Nick Perino joined his mother-in-law, Mary, to create the famous Home Run Inn pizza after he returned from the World War II and the task of taking care of his family became a prevailing issue. Mary Grittani on the other hand, was looking for a way to fill the vacuum created by the demise of her husband-Vincent Grittani.Having come together as a family driven by necessity, they developed the recipes for their pizza and began making pizza together in the Home Run Inn Kitchen tavern and served the pizza as a way of encouraging their customers to patronize their drink. As a result of the success achieved while their pizza was been served for â€Å"luring purpose†, they seized the opportunity to launch into full time pizza production. While the demand for their pizza was growing bigger in the 50s, Nick started the frozen pizza approach in other to meet the increasing demands from the local people and those who lived far away (www. homeruninnpizza. om/our-story). Home Run Inn has over eight pizzerias operating in Chicago land and sells frozen pizza in more than twenty states in the United States. These locations are strategically located to meet the increase in demands of the pizza market. The name- Home Run Inn†¦ Prior to the involvement of Nick Perrino, the name Home Run Inn has been in existence since 1923. The name came into being through an unexpected incident that happened while a baseball game was been played in the neighborhood. One of the balls that were thrown accidentally landed on the front window of Mary and Vincent Gritanni’s newly acquired Tavern, thereby hattered the window. This unexpected incident gave birth to the name popularly known today as â€Å"Home Run Inn. † Market Analysis As earlier mentioned, the frozen pizza industry is a multi-billion dollars worth industry and each competitor within this market is striving to stay on top so as to have the major share of the category among its target group. Despite the highly competitive nature of the frozen pizza market, Home Run Inn Pizza has 22. 4% of the marke t share with Digiorno pizza having the largest share of the category. In 2009, Home Run Inn sales through the conventional grocery store were reported to be $46. million. Home Run Inn may not be among the top 10 leading pizzas on the national level but the brand still maintain its number one position within its Chicago heritage. In other to further its market strength Home Run Inn will need to extend its market participation beyond Chicago land. Though, Home Run Inn sells pizza in other States like Denver, Colorado and plan to open more pizzerias to compete within the market. Logo/packaging Home Run In has a unique logo that makes it easily recognizable among its competitors. This uniqueness contributes positively to the brand recognition nd awareness of Home Run Inn pizza in the market place. In other to meet up with the competitive demands, Home Run Inn pizza comes in different packages and styles. The smaller size of the Home Run Inn is designed for the people on the-go, who will like to have pizza during work hours. Home Run Inn styles are part of its attributes. These are: Home Run Inn Classic cheese, Signature, and Ultra thin. Home Run Inn Classic Cheese- Classic Cheese Recipe was perfected in 1947, it’s all: * All natural, no preservative, 0g trans fat per serving Available sizes: * 6 inch (7. oz) microwaveable, 10 inch (18. 5 oz), 12 inch (27. oz), 2-pack (54 oz) Ingredients: Crust: wheat flour, water, corn oil, yeast, salt Mozzarella cheese: Pasteurized part-skim milk, cheese cultures, salt, enzymes Sauce: Tomato puree, water, oregano, salt, black pepper Home Run Inn Signature It’s: * All natural, No preservative, 0g trans fat per serving Available size: 12 inch (31 oz. ) Ingredients: Crust: Wheat flour, water, corn oil, yeast, salt Mozzarella cheese: Pasteurized part-skim milk, cheese cultures, salt, enzymes Sauce: Tomato puree, water, oregano, salt, black pepperSausage: Pork, salt, spices, flavoring, Mushrooms Home Run Inn Ultra Thin c rust Classic pizza dough, stretched out thin for a cracker-thin, crispy crust. It’s: All natural, No preservative, 0g Trans fat Available sizes: * 6 inch (4 oz) microwaveable and 12 inch (16. 5 oz. ) Consumer Insight Home Run Inn started as a family business with a rich background; consumers having this knowledge tell their stories in various ways regarding their past and present relationship with the brand. We understand that consumers annot have same relationship with our product on the same level, while some have positive experience with our brand and are willing to buy again some are on the negative side while commenting on their experience with the brand Home Run Inn Pizza. Since our objective here is to revive our brand, using research instrument such as focus group will further allow us to get the opinions of the consumers. The information acquired through the opinion of the focus group would be used toward rebranding and updating our brand in the market place. The com petitionHome Run Inn competes within the frozen pizza category. The competitors with the Home Run Inn include the direct and the indirect competitors, who are both present to share the market with Home Run Inn Pizza. The direct competitors or the primary competitors are those within the same frozen pizza category with Home Run Inn; these include the private label brands and those groups that sell pizza through delivery via ordering online or eat-in. While the indirect competitors are the restaurants who do not sell pizza but their foods can be an alternative consumption for the pizza consumers’ market.These competitors are group under the following: Brand-HRI| Competitors/category: Direct- frozen| Indirect-as alternatives | Category-frozen| Digiorno, Freschetta, Tony’s, Red Baron, Tomstone, Bagel Bites, Totino’s , California, Stouffer’s, Mystic Pizza, Sams Club, Take and Bake, Gino’s East, Palermo’s, Newman’s own and all private label pizza. | Subway, McDonalds, Kentucky fried Chicken, Chipotle, Bueno beef, Popeyes, Olive garden, PF Changs, Red lobster, Chinese buffets, Denny’s and all the local restaurants. | Unfrozen-DirectDominos, Pizza hut, Mystic Pizza, Papa Jones, Rosati’s, Giordano, Chicago pizza, Jimmy Jones and all the pizza delivery restaurants. | | The brand image of Home Run Inn The perception of the consumers toward Home Run Inn is that of a family person who is caring, welcoming and willing to offer immediate solution to the wants of its consumers. We hope to further build on this image in this campaign. The brand value of Home Run Inn The brand value of Home Run Inn lies in its rich history-The consumers still ttach so much to the traditional heritage of the brand which places the brand as the Chicago number one among its audience. Home Run Inn brand Personality Home Run Inn is caring. We hope to use this personality to appeal to our target audience in our campaign for Home run Inn. Home Run Inn brand voice Home Run Inn frozen pizza brand voice sounds affectionate and persuasive to its consumers. The voice recognizes the busy nature of everyday life and its calling persuasively and tenderly, that it can help to reduce that burden of cooking after a busy day. What makes Home Run Inn Different?According to the Chicago Tribune, Home Run Inn Pizza is noted for its very distinctive â€Å"crusty† pizza and making its own sausage for its pizza. Home Run Inn SWOT Analysis Strength| weakness| * It has a rich history * It’s number one frozen pizza brand in Chicago * It operates pizzerias where family can visit and buy pizza * It’s easy to prepare * It has potential for growth | * According to some consumers in Indiana it is very difficult to find Home Run Inn pizza to buy in Indiana. * Inadequate brand awareness * No major TV Ads * More focused on Chicago market|Opportunity| Threat| * The frozen pizza market is big therefore, Home Run Inn can take ad vantage of the market * Opportunity to benefit from the huge amount spent by the consumers yearly * Home Run Inn can come up with new product, this can increase their market share| * The tough competition from the direct and the indirect competitors is the major treat * The private labels whose products are cheaper pose serious threat to the existence of Home Run in the market * The local restaurants provide an alternative choice for consumers. | Communication objectiveOur communication objective for Home Run Inn pizza is to increase the brand awareness and recognition among the target audience. Marketing Objective While the marketing objective for Home Run Inn is to increase sales of the brand by generating trial among the would-be consumers. Through our gorilla marketing we would encourage our target group to taste our newly branded Home Run Inn. Home Run Inn Target Audience Home Run Inn key target audience is mum with kids from age 3-12. She has a busy schedule; she is concerned about feeding her family right within her daily routine.She is the decision maker at home when it comes to what the family eats and she loves her family to enjoy freshly baked, healthy and well prepared pizza within the comfort of her home. Therefore, she is considering healthy and none-time consuming pizza that will bring satisfaction to her family feeding experience. Home Run Inn brand position Home Run Inn is family oriented; therefore, our brand is strategically positioned among mums with kids who have busy lives and are concerned with the well-being of their family. Creative brief for Home Run Inn Pizza 1.What is the opportunity and/or Problem the advertising must address? Home Run Inn though is referred to as Chicago number one yet the brand is not well known among some pizza enthusiast as a result they don’t consider buying the brand. Even those who claimed to know the brand still don’t buy. They would rather buy brand like Digiorno because it has ongoing advert isement which easily brings the brand to memory when they see it on display in the stores. We want to address this problem of lack of awareness through our advertising and make our target market to be informed and aware of our brand. . What do we want people to do as a result of the advertisement? As a result of our advertisement we want consumers to consider Home Run Inn Pizza first when they think of buying frozen pizza. 3. Who are we talking to? Mums with kids between ages 3-12: We are talking to ups and doing mums with kids, who like to feed their family rights despite their busy schedules. They are health conscious; they love to eat good pizza with their family within the comfort of their homes. 4. What’s the key response that we want?We want our target audience to feel that Home Run Inn pizza is the right food for them because it is healthy. 5. What information/attributes might help produce this response? Information such as: our brand rich history and the availability of different styles that may meet the desired need of our target market. 6. What aspect of brand personality should the advertising express? The aspect of brand personality that the advertising should express should be the friendly, approachable and reliable aspect of our brand. 7. Are there media or budget consideration? Yes, there are media considerations.We hope to use social media marketing tools to engage our target market. We will embark on guerilla campaign and the traditional TV ads. Since, our target audience is mum with kids, we would use print media advertising campaign that will directly appeal to mum’s plight. Our print advertisement will use both the billboards and the magazines channel. 8. This could be helpful†¦ * The name Home Run Inn was given to the pizza through an accidental landing of base ball on the founder’s tavern * Home Run Inn was founded in Chicago * It’s a family owned business†¦Our CTB statement for Home Run Inn Convince mum with kids that Home Run Inn is the best pizza in the market because is healthy and easy to prepare. PR/Promotion for Home Run Inn Pizza Theme: when pizza matters†¦ PR: Home Run Inn will leverage partnership with the Boys scout of Chicago during its 3rd Annual â€Å"Scout Night with the Chicago Fire Soccer Club†. During the night out event, Home Run Inn will supply free pizza to the first 200 attendee of the event while every other attendee after the first 200 will have the opportunity of receiving Home Run Inn coupons. PROMOWe will have promotional slogan for Home Run Inn Pizza during the event†¦Because we care†¦ Our plan for the promotion is to encourage people to donate 10 cents for each box of Home Run Inn pizza they purchase; the proceed will be given towards providing support for the Chicago fire soccer club. We hope to achieve this plan by asking consumers to buy Home Run Inn Pizza four times and get the fifth one free, provided they show proof of pur chase. Spider Chart: xxx Magazine campaign Ad #1: xxx (Woman thinking) Whenever I think of Home†¦I think of you†¦Home Run Inn Pizza, feeding made easy†¦ Ad #2: xxx (Tired woman)No matter how tired I am†¦Home Run Inn has the magic†¦Home Run Inn†¦we feed right†¦ Direct/Internet marketing * Mailing- Home Run Inn coupons will be mailed out to the homes of those people we know buy our product. The inscription on our envelope will read†¦because we care†¦ We will also mail invitations to them concerning The Chicago Boys Scout Night out. We will encourage them to come and be part of the event as â€Å"free pizza† will be served to the first 200 attendee of the event. * Email- Email will also be sent out regarding the Chicago Boys Scout Night Out event.The subject of our email also will be †¦because we care†¦We will inform our target in the email that they can bring members of their family to the event since we are family focused brand†¦ Free pizza for the first 200 people†¦ Rationale Home Run Inn target audience is mum with kids; having this background knowledge influences our strategic approach towards rebranding our product among the target audience. While strengthening the brand among the earlier mentioned target audience, we do believe that new market will be gained that will eventually lead to an increase in patronage of our brand in the market lace. References 1. Our Story: Retrieved on 08/07/2012, from http://www. homeruninnpizza. com/our-story/history-a 2. Home Run Inn Pizza scores in retail arena with frozen niche: Retrieved on 08/07/2012, from http://www. findarticles. com/p/articles/mi_m3190/is_n12_v28/ai_14919920/ 3. Home Run Inn Tops Chicago in frozen pizza sales: Retrieved on 08/08/2012, from http://www. mediapost. com/publications/article/121542/home-run-inn-tops-chicago-market-in-frozen-pizza-s. html 4. Consumers Reports put frozen pizza to the test: Retrieved on 08/08/2012, from h ttp://www. pizzamarketplace. om/article/178146/Consumer-Reports-puts-frozen-pizza-to-the-test 5. Pizza Quest, Home Run Inn and Palermo’s: Enterprise builders. Retrieved on 08/09/2012, from http://jimbaker. wordpress. com/2010/02/01/pizzaquest/ 6. Frozen Pizza: Which Taste Best? Retrieved on 08/09/2012, from http://www. goodhousekeeping. com/product-reviews/food/food-products/frozen-pizza 7. Frozen pizza Hits a growth Bump: Retrieved on 08/09/2012, from http://www. supermarketguru. com/index. cfm/go/sg. viewarticle/articled/2120 8. Top 10 frozen pizzas: : Retrieved on 08/09/2012, from, http://www. dailypress. com/news/dp-toptenlist. o14,0,3664087. story